So, you wish to pursue an Indie Author Self-Publishing Career? (Part 3) …… “Key-Word Management & Writing a Book Series”

(I know many have waited awhile to read “Part 3” of this article series. Too much work and not much rest have taken a toll on me lately so I decided to take a break from working for others during the summer months. I will spend more time devoted to other areas while vacationing some while the weather is great.)
Key-Word Management because Key Words are King

Meta-data, search engine optimization, algorithms and key word placement can be overwhelming to a writer. What is it that Authors can do to get their books seen by more eyes? The answer is adding more power to your books!

Well, books are not selling like I thought they would BM. It is frustrating to me to continue to write them with lack of sales. I seem like I’m getting nowhere.

Remember where it tells you to add 7 keywords that relate to your book on the Amazon book upload page?

You can make that work for your book(s) in your favor. All you have to do is this. Instead of typing in as an example for a kinky romance novel type book; love, lust, sex, romance, cheating, date, etc. on those seven keywords with commas, cluster them together like this; (Remember to use commas)
love lust sex romance cheating date etc,
“Add next keywords or phrase,”
“Add next keyword or phrase,”
and continue this process until you have seven keywords or phrases separated by commas.

You can also research other categories that your book could be listed in and add them into the keywords separated by commas. This will give you more than the two categories that show up that your book is generally listed in. Try it on just one book and wait a day or so and check the results. You should find out that the book is showing up in more categories and might be in the top 100 paid sales in some of those categories.

The real key to doing this successfully is by taking the time to doing great research to achieve the required results. You might have a great reading novel that has limited sales because readers can’t find your book under the multitudes of books on the website. That is your fault because you can correct it to improve your books visibility by doing a one-time process here. Of course, once you see that it works, you might find yourself going in there to tweak the books again to get more and better results.

Adding keyword phrases instead of using one keyword separated by a comma gives you additional opportunity for readers to find your book(s). A non-fiction book on photography and using a Nikon camera could include a few key word phrases such as, “Using artificial light with a Nikon camera, taking photographs with a tripod, making images of people in cities and tourists areas, taking beautiful pictures while on vacation at the beach and mountains, learning to make tact sharp images using a tripod with a camera, using Nikon cameras and equipment to become a professional wedding photographer, photography mastery by learning how to use all the camera settings on a dslr camera.”

That is seven key word phrases above with loads of power to help people find that book on photography. Much better than Nikon, camera, equipment, tripod, photography, images, photographs.

You could research book categories on Amazon and substitute a few of those word phrases with extra categories to get the book into more book categories in Amazon. There is a tremendous opportunity to improve the success of you books if you only take the time to do it properly. Amazon doesn’t have a specific tool to check keywords but it does have an auto-populate tool that enables you to see a drop-down of specific words or phrases. Use it during research to get good results. Just make sure all of this is associated within the contents of your book because you surely wont like your book showing up under a wrong category.
Writing a Book Series that Sells

Every Author or Writer is different. They have different likes and tastes on just about everything and hardly ever will two of them agree. Strange but true as the world continues to turn. What works for one might not necessarily work for another but usually out of several successful strategies, one of them will work for you.

The key is finding which one will work for you to produce the best results. You have to hook them with good bait. That bait is a great reading first book in a series that you give away as a loss leader. That first perma-free book is a loss for you because you had to spend many hours writing it. That first book you make no money on is the one that draws readers into “your world.” They read your free book and they begin to like you. Next thing you know, hundreds like your book. Soon thousands like you and want more books to read but this time they will pay to read your books. That is when you realize that free pays because you are making money.

Once you have a series going, then doing the next one is easier because you have a successful system in place and the reader fan base that will automatically chase after it. People in marketing that are trying to create passive income just don’t realize the tremendous opportunities in Indie publishing. After all, it is passive income and as long as you continue to write, publish and repeat, the income is there.

Oh, I wish I had the talent to write fiction but I don’t. It is a gift to those that can. I call it that because many just can’t sit and dream these wonderful stories up in their heads and put them on paper for others to read. For those Authors that can produce books so quickly from these thoughts and dreams in their heads, it is indeed a gift from a higher power.
Write What You Would Love To Read

Writers worry about what is selling the best to write instead of what they should be writing. Spending your time producing a product that really isn’t what you want to produce will certainly show up in future results. Time can never be recovered so invest your time wisely in producing the kind of books that you actually want to read. Everyone has certain talents for many different things. Just because a book or book series is number one doesn’t mean you need to write a book containing the same subject matter to produce your own acquired results.

Write from your own heart and soul. Pour it out on paper or the keyboard. You have to love what you are writing or you will be doomed to failure. This has to be repeated because it is powerful, “Write from your heart and soul.” If you do this, then only good things will happen for you. You think of some of the great Authors from the past and do you honestly believe that they found the way by copying others? No.

Writing what you would love to read is also giving readers something different and unique because you are unlike anyone else writing. You have your own way of creating a story so don’t let “doing it to make money” be the reason why you are writing.
Create Stories for Books That Haven’t Been Told

How many books seem to wander down the same road with the same kinds of characters, plots, endings and more of the same mediocre drama with only a different flavor to it. You might be the one that creates the next best selling book series by being unique and inventive in what you’re writing about and the character(s) you create.

Superman was created. So was Dracula. Hunger Games came out of the imagination of a writer. How many vampire or super hero books are on the market today? How many books are being written similar to Hunger Games? How many romance novels are on the market today? Think about these types of things when you are busy researching what you believe would be a great story to write about. Remember, you have to have some sort of outline inside your mind to begin the process.

Create a name for your series along with a great story that has never been told to enhance the process of thousands of readers finding you and that new book series. Having a unique pen name or using your real name with a little pizzazz added to it will certainly make you stand out as an Author in the Indie Publishing Market.
Pricing A Book Series

If I wrote a book series, for the first series this would be the philosophy I would use to gain readers first and then worry about the sales.

Treat the first book as a loss leader by giving it away perma-free. Second book in the series would be priced either at .99 cents or 1.99. Any other books that followed in the series would be 2.99, which would be a lot of time involved writing the first two books in the series for little return other than a large following of readers. The great thing about the first series is that after the second book story series was developed, I could make more money faster. Reason why? All those readers following me would most likely automatically jump at the chance to buy the books in the second series as quick as they came out.

Two, with the additional perma-free and popularity of the first book series, the second book story series will only increase the fan reader base which will give additional sales. This is what it is all about. Work hard in the beginning to have success in the future. Nothing is gained without some pain.
Will Advertising on the Right Channels Help?

Sure it will. For a beginning Author, perma-free and using the keyword section written earlier in the article will boost sales from the beginning. Time is your great ally. Buying advertisements is good after you reach a certain point of success to continue attracting new readers who might not know about your books or you.

Becoming business wise as well as being a great writing Author are the two most important things in the self-publishing world. Until you master both and use them wisely in what you write and how you market, the chances are lower for success.

(To be continued in Part 4 of – “So, You Wish To Pursue a Indie Author Career?”)

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