Yes, we have all heard this before, but how many of us follow what will work? It can be a tough job writing, and getting our books ready to publish. Having the marketing issue to deal with makes the process that much tougher.
Not only do we have to market that freshly published new book, but also we have to keep the wheels turning by writing that next book. How are we supposed to do all of this in so many hours per day?
Many follow the 80/20 rules. Eighty percent means writing and the other twenty percent is given to the marketing process. With the fierce competition in the marketplace these days, it makes sense to devote as much time as possible to marketing.
Now some Authors are using 70/30 rules to the process. I think 2014 will be much tougher than 2013 because of the ever-increasing amount of books published. Things will continue to tighten as the year unfolds.
For those with quite a few books on the storefront, the increased time devoted to marketing make good business sense. Part of my New Year goals was to implement more time to marketing. I decided to go with 65/35 rules since I have a backlist of books published. New Authors with one or two books have to go less with marketing to devote more time writing.
So many ways exist to market books that it is insane. Blog forums, mailing lists, blogs, websites, writing articles, paid ads, free ads, free promos and advertised to the free promotion sites, perma-free first book in a series, guest interviews on blogs and social media outlets like twitter or facebook. Don’t forget Linked-In or sites to make money doing freelance writing.
A few must below. You need to be in front of those readers on these sites.
Ereader News Today: http://www.ereadernewstoday.com/
Kindle Nation: http://kindlenationdaily.com/
Pixel of Ink: http://www.pixelofink.com
Inspired Reads: http://www.inspiredreads.com
Kindle Reader: http://kindlereader.blogspot.com/
Make sure you use good keywords in the blurbs. Do a word search on what readers are looking for and place the top keywords or phrases in your seven keywords when you upload your new books.
Everywhere your footsteps are on the web should leave your marks for people to follow you home. This means placing your website link into your signature so when you leave comments at other sites, those people might find their way directly back to your website or blog.
The prices of your books make a huge impact on sales. Don’t place a 4.99 price on a 15-page book! It just can’t happen, unless it is a new formula that makes money out of thin air.
Price books accordingly. .99-cent eBooks sell if marketing is used correctly. A 150,000-word novel priced at 2.99 is a good selling price if the story is a great one that captivates a reader audience. Books priced higher than 2.99 still gain sales if they are higher in word count.
Many Authors are now finding success with books with a lower word count such as 15,000 to 20,000-word count. When it comes to self-publishing, you never know what will work unless you try it.
The wise words “Think outside the box,” are so true when it comes to each individual writer or author. If you are having problems with sales, try something else until you find what works. Once you find that formula, rinse and repeat it until the sizzle begins to fizzle.
The problem with success is that Authors will tell the world what worked for them, and then you have a flood of others repeating that process. Very soon, you have everyone cashing in on what worked for that one Author. This is why you will always have to find ways to keep those wheels turning.
No matter what your current formula for success is, one day you will have to implement another new strategy to stay competitive in the self-publishing game. You have to keep writing, stay on a smart marketing formula and continue to learn new ways to get those books in front of millions of readers.