This new book should be available this week. Loaded to bear with great marketing information on publishing.
Some of the key ingredients of having those repeat customers is making sure to meet every need of those customers both new and repeat buyers of your service or products. What are some of those basic needs you have to meet?
Great Services! Every customer expects to receive the service they buy or receive to be the best for the amount of money they might spend. This applies to products you sell to them also. Everyone in any type of business should do their very best to meet the customer’s expectations of them or their company.
Quality for the Money! Customers expect the products they buy to be durable and long lasting. The products should live up to the customer’s expectation. This applies to a service you might sell to customers. They expect the service to be better than others so you as the one in business have to make sure your service excels above all others.
Thanking those Customers! Customers need to know that they’re appreciated for buying from your business or products. Everyone in business, large or small should make sure to follow this golden rule.
Fair Pricing! Customers in today’s economy are always looking for the best bargain for their dollars. It is important to provide that value for the customer but make sure that it provides a profit above the cost of maintaining the business that you’re operating.
Failure to follow the above four principles can lead to disastrous consequences! The business loses those dollars. There could be potential job losses from not meeting the desires that customers might expect from the business.
The business could lose its respect from others as well as its reputation! Word travels quickly about bad services or negative actions from a business. Don’t let this happen to you.
As always, you want to remember why you’re in business to start with and who keeps your business thriving. It is those customers! The new customer, the repeat customer or the returning customer!
Writing Great Books
Before you start writing a new book in your market category, open Amazon.com on your computer. You’re looking for those top sellers in your category. Read the description of those books to find out what there are about. Look at the reviews or at least some of them under the books to learn what reviewers loved or hated about the books.
You can believe this or not, but you will learn a great deal of information researching this. You can not only find good ideas to write your next book about, but you can improve the odds on your book being successful once you click that publish button.
Why would you want to waste time doing this? The answer to that question is because it is far better to waste a little time researching what sells in your category than waste days that turn into months writing a new book that might not sell!
Another point here to consider. Be sure the title of your book hasn’t already been used by another Author online. Do a search for that title on Amazon to see if someone else has used it. The last thing you want to do is have your new book online with someone else using the same title.
I remember reading somewhere one day about two authors with the same book cover on different book topics but the point here is clear. Neither Author was happy knowing that the other one had a book with the same cover.
Your goal in Indie publishing is to write top quality books that sell. When you keep the customer happy, the outcome usually reflects upon a positive review for your efforts. Those good reviews will help sell more books.
To write effectively, you must have a clear mind and no distractions to bother you while you are in “the zone.” Sometimes it is hard to find that quality time to write because of life’s worries. Unless you are comfortable and in “the zone,” it is better to hold off on writing chapters for your book until those perfect moments come.
An important key to writing a good book is picking a subject area that interests you as the author. Can one write about nursing or world history if they’re favorites is romantic fiction or thriller categories?
An important way to get your creative energies going is to do a sheet of things that interest you and add sub-categories to them. It’s a great way to find a title for your book as well.
Once you have created the title of your new book, concentrate on each and every chapter going inside the front of the book. Write each chapter down on that list under your title in order so when you begin writing the actual book, you can be ready.
Another point you must consider is an outline sheet of the characters in your story if your book is a fiction novel. You need to do a sheet on each character in the story so you can use or include much of this information as the story unfolds.
Readers like to know whom each character is, their flaws, their positives and any other information they can find out as the story in the book moves on. Things you could include about characters are their physical traits, skills, social abilities, career levels, and family history.
It helps tremendously to have an outline of your story plot before you write the book. This will give you a guide as you write along on your story and you can follow through the process. Many new Indie authors have this sense of urgency to complete books only to fail miserably wanting to know what happen?
A good outline of your story should include what the story is about, what happens to the characters inside the story, where the story is located and how the story will end. It doesn’t have to be a long outline as just a couple of pages on the book story should be sufficient.
Another area often overlooked is being precise as you possibly can as you write the book. The more time you spend writing the book, the least mistakes you will make in grammar and spelling. This can save you tons of time on editing and reediting the book.
Sloppy mistakes while writing a book can be avoided by spending more time checking over the material you write while you are there in that moment writing. The difference between fiction and non-fiction books can be light night and day.
Fiction requires proofreading and a professional editor to be sure it is correct but sometimes you could find that it might be in your best interest to edit the book yourself. An editor might change the way some of the information is written in the story to what they think is right.
Books that have professional editing done to them can receive bad reviews or few sales because sometimes readers don’t realize that writing can be subjective. A sentence or sentences might be written in such an odd way because it was meant to be because it’s the language the people might use in that era. Information in the book might be presented in many different ways.
It might be a good idea to include a foreword chapter in your book explaining to potential readers as to why the language was written in a certain way. Maybe the book was written with a southern flair using the words ain’t, gimmie and so on. Sometimes, I believe many books get bad reviews on grammar because the author never presented a foreword in their book explaining to readers why they used this or did that to a chapter in the story.
Non-fiction books don’t have to go through an editing process as thoroughly as fiction. Usually, those books aren’t scrutinized like their counterparts. Just simple reading back through your work as you write corrects most errors as you continue along. Reading out loud to yourself will help you correct many mistakes you might miss otherwise.
The simple process of slowing down will help you produce more gain in the end. What purpose do you serve to yourself by hurrying through to complete a book only to spend months of turmoil trying to correct many mistakes?
Handing a mistake filled mess over to an excellent editor will cost you money. Unless you’re already making money publishing, this will place you in the red right away.
If just starting out in publishing, hiring an editor is a big gamble. Few new authors sell enough books to recover the monies spent editing in the beginning. Take the advice above if you’re new. Slow down, watch for mistakes, read out loud, double check your work and screen it through a grammar editing program such as whitesmoke or grammarly to get a great quality book out of the process.
The old rules in Indie publishing are changing. Someone use to could write a book fast, do a little editing, place a cheap book cover on it, promote it a little and make substantial sales.
It was the same with the free five-day kindle promotion. Someone could give their works away for free having thousands of free downloads and gain many sales after the book went back to its regular sale price.
Now you have to work hard advertising it to these free sites, spending many hours doing so just to receive less than a thousand free downloads.
Once you have your book edited correctly, either find someone who makes great book covers or design one yourself if you are qualified. It’s not that difficult to create your own professional cover for your book. Using a photo editor like Paint shop Pro will do the job nicely.
Design a couple of covers taking your time doing so and compare them side by side to see which one appeals to you the most. You want a book cover that stands out in the crowd that customers will notice. Quality helps sell books! You can always go back later in the game and change your book cover to another one.
Before you upload your book to the world, make sure you include links to your blog or website. Add links to other books you have already written and include links for that reader to follow you. You might want to add a link for the readers to contact you.
This is a way to advertise yourself and your books to other readers just through one book alone. The best thing about it is that it actually works. Place these links in the back of your book.
There are so many missed opportunities to sell your books in marketing. “To be a success, you have to create Success!”
You can find more great information in any of the great books I write here at my blog or going online at Amazon. I sincerely hope that everyone that sets their goals to be successful in publishing fulfill those dreams in the future.